How do you create a website that sells?

Websites can be more than the brochure described in the previous entry. But, how do you create a website that sells?

First, you find out what terms that people are searching for. You do this through keyword research tools.

Second, you select a domain name that's memorable (and hopefully short) and find a web hosting company.

Next, you write 500 word articles for each of the keyword terms. You should plan to have 20 or so articles to start your web site. These should be information rich and help people solve their problems.

You also want to have web pages that have the traditional "about us" and "contact us" information. If you infuse them with your personality and don't come off like a corporate stuffed shirt it will help.

Then you've got to put the whole thing together and actually build the website together. This is not nearly as hard as it seems. In my next post, I'll tell you all about Site Build It and how SBI has helped hundreds of small businesses create websites that sell.